Lead Scorecard — Active, Churned & Lead Brands

Internal-only review tool. Adjust weights to see how scores shift.

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Scoring Rubric & Weights click to expand

Composite weights

Move any slider 0–100. Effective shares (right column) auto-normalize so they sum to 100%. Scores recompute live below.

Sub-score reference

Source of truth: projects/lead-scorecard/rubric.py. These bands are baked into the data — only the weights are adjustable here. Click any dimension to see its full scoring bands.

Brand Status Score Platform Revenue Rank Avg $ Category IG