Lead Scorecard — Active & Churned Brands

Internal-only review tool. Adjust weights to see how scores shift.

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Scoring Rubric & Weights click to expand

Composite weights

Move any slider 0–100. Effective shares (right column) auto-normalize so they sum to 100%. Scores recompute live below.

Sub-score reference

Source of truth: projects/lead-scorecard/rubric.py. These bands are baked into the data — only the weights are adjustable here.

Dimension5.0 means1.0 means
PlanShopify PlusNon-ecom / unknown
Revenue≥ $25M / yr< $1M / yr
RankTop 500 (StoreLeads)> 200k
Avg Price$30–$100< $5 or > $600
CategoryFood, Pets, Beauty, HealthFinance, Legal, Mass merchants
IG Followers≥ 200k< 2k or unknown
Brand Status Score Platform Plan Revenue Rank Avg $ Category IG Sub-scores