How e-commerce brands are building, scaling, and measuring ambassador programs — insights from 100 marketing leaders across the industry.
This report is based on survey responses collected from 100 e-commerce marketing professionals between January and March 2026. Respondents represent brands across 12+ industries including fashion & apparel, beauty & skincare, health & wellness, food & beverage, and more.
The survey was distributed through industry networks and Roster's customer community. All responses are anonymized and aggregated. Some sections reflect a subset of respondents (n=85) who have active ambassador programs, excluding those still in the planning stage.
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