Get Instagram and TikTok content without chasing DMs.

Run structured UGC campaigns with your ambassadors — set the brief, collect submissions, approve content, and download ready-to-use assets for organic and paid. No more scattered links and screenshot folders.

Book a Demo
Campaign management
product screenshot

You need a steady stream of authentic content for Instagram, TikTok, and paid ads. But getting it means a cycle of DMs, emails, Google Drive folders, and manual tracking. You brief ambassadors individually. You chase them for submissions. You lose track of who delivered what.

The content is worth it — UGC outperforms studio content on nearly every metric. But the process to get it doesn't scale.

"I love that. I think this will free up time in our 40 hours a week."
— Blenders Eyewear, 300+ ambassadors

From brief to download in four steps.

Step 1

Create a campaign with a clear brief

Define what you need: Instagram Reels, TikTok videos, product reviews, unboxing content. Set deliverables, talking points, deadlines, and point rewards.

Campaign creation UI
Step 2

Invite the right ambassadors

Target campaigns to specific programs, tiers, or segments. Ambassadors see the brief, requirements, and reward in one place.

Ambassador targeting UI
Step 3

Collect and review submissions

Ambassadors submit directly through their portal. You review, approve, or request revisions from a single dashboard. No DMs. No email threads.

Submission review UI
Step 4

Download and repurpose

Download approved content in original quality. Use it across organic social, paid ads, product pages, email — wherever authentic content performs.

Content download UI

Every kind of content campaign, built in.

Instagram & TikTok Content

Reels, Stories, TikToks with specific talking points and brand guidelines.

Product Reviews

Written or video reviews posted to your store, Amazon, or social.

Unboxing & Product Seeding

Send products through Shopify, collect unboxing content as the deliverable.

Seasonal Pushes

Time-bound campaigns tied to launches, holidays, or promotions.

Micro-Tasks (Actions)

Quick recurring tasks: follow on TikTok, share a story, leave a review. Points-based, always running.

Welcome Campaigns

Automated onboarding sequences for new ambassadors. No manual setup per person.

Structured campaigns, not passive content feeds.

Your ambassadors already love your brand. The content is authentic because the relationship is real.

CapabilityRosterGrinSuperfiliateSocial Snowball
Campaign briefs with deadlinesYesYesNoNo
Submission tracking per ambassadorYesYesNoNo
6 action typesYesLimitedNoNo
Points/rewards tied to completionYesNoNoNo
Recurring micro-tasks (Actions)YesNoNoNo
Campaigns targeted to segments/tiersYesPartiallyNoNo
95%
of Roster brands run active campaigns
6
action types — widest variety in the category
"I love that. I think this will free up time in our 40 hours a week."
— Blenders Eyewear

Works with everything else in Roster.

Stop chasing content. Start running campaigns.

Book a demo and see how structured UGC campaigns replace the DM-and-email chaos.

Book a Demo